Read online book Airline E-Commerce EPUB, PDF, FB2
9780415775793 English 0415775795 Airline E-commerce Book Structure Book Description Online travel is big business and has become one of the most popular items purchased by consumers on the internet. According to one estimate, in 2012, approximately $313 billion or over one third of total B2C travel was spent on online travel products with air travel alone accounting for 61% or $191 billion. A variety of contributing factors is responsible for this development: the emergence of the commercial internet in the mid-1990s; a change in the behavior of consumers who through inexpensive internet access and growing familiarity with easy-to-use technology today shop 24/7 from anywhere in the world; airline companies use the internet not only as a new platform to service, sell and market but e" by cutting traditional supply channels and reaching directly to the end consumer - also to realize cost savings in their sales and distribution value chains; the arrival of new intermediaries in the form of online travel agencies, meta search engines, network affiliates, and other mass sales and marketing websites that distribute travel products to the public; the growing prevalence of mobile platforms and social media allowing for new unprecedented forms of interactivity with shoppers of travel products. Airline companies everywhere have integrated electronic commerce or e-commerce into their business operations in various shapes and forms. Today, it is no longer a question of 'if' for an airline company but 'how' to deal with e-commerce and leverage it to enhance its competitiveness. With plenty of references to and examples of leading companies from the airline industry and beyond, this book discusses the critical success factors for an airline e-commerce strategy and the role of e-commerce in sales & distribution, marketing, and customer service. Furthermore, explored are the various organizational structures to manage e-commerce, the handling of day-to-day web site operations like site content management and security, the growing concerns surrounding web site privacy, emerging social media and mobile trends, and the role of e-commerce in managing airline emergency situations. This book is an introduction to the business & technology cross-over topic of airline e-commerce and could be of interest to students and practitioners alike - from the airline travel industry and beyond. Table Of Contents Part I. Introduction to Airline E-commerce Chapter 1: Introduction Chapter 2: The Fundamentals of Airline E-commerce Chapter 3: Airline Web Site Product Overview Part II. Airline E-commerce Strategy & Applications Chapter 4: Airline E-commerce Strategy Chapter 5: Airline Web Marketing Chapter 6: Airline E-Sales & Distribution Chapter 7: Airline Customer Service in Cyberspace Part III. Airline E-commerce Operation Chap 8: The Airline E-commerce Organization Chap 9: Airline Web Site Management Chap 10: Crucial Airline E-commerce Issues - Web Site Privacy - Social Media & Mobile - Emergency Response Planning, From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry's first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy., Online travel is big business and has become one of the most popular items purchased by consumers on the internet. In 2005, US$106 billion was spent on online travel products and services with air travel alone accounting for over US$65 billion or sisty per cent. This represents almost a quarter of the total worldwide business-to-consumer (B2C) online spending. A variety of contributing factors is responsible for this development: first, the emergence of the internet and specifically the worldwide web and their commercial applications in the mid 1990s second, a change in the behavior of consumers who through inexpensive internet access and growing familiarity with easy-to-use technology today shop 24/7 from anywhere in the world third, airline companies use the internet not only as a new platform to service, sell and market but “ by cutting traditional supply channels and reaching directly to the end consumer - also to realize cost savings in their distribution systems fourth, the arrival of new intermediaries in the form of internet travel agencies (such as Expedia and Opodo), network affiliates, and mass sales and marketing websites that distribute travel products to the public. Considering the above, airline companies all over the world have integrated (or are in the process of doing so) electronic commerce or e-commerce into their business operations in various shapes and forms. Today, it is no longer a question of 'if' for airline companies but 'how' to deal with e-commerce and leverage it to enhance their competitiveness. This book explores these issues., Since the first few airline tickets that were sold online in December 1995, global online travel has grown to generate half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation: · E-Products · E-marketing · E-Sales and Distribution · Web Customer Service · E-Commerce Organizations · E-Commerce Strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides unprecedented 'behind-the-scenes' details of how airline e-commerce works. This book is a crucial companion for both students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the competitive ramifications of airline e-commerce within certain corporate areas and to take effective action for a successful e-commerce strategy., Since the first few airline tickets were sold online in December 1995, global online travel has grown to generate half a trillion dollars in annual revenue. This development has brought significant changes to airline businesses, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling, but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline s ongoing digital transformation: E-Products E-marketing E-Sales and Distribution Web Customer Service E-Commerce Organizations E-Commerce Strategy Modern day technology such as mobile desktops, social media, wearable computing and virtual applications are some of the major platforms used by airlines to advertise and sell their products to consumers. With a wide range of references and examples of leading companies from the airline industry and beyond, this book explores the various organizational structures to manage e-commerce. Written by an airline e-commerce expert, Dr. Hanke provides unprecedented behind-the-scenes details of how airline e-commerce works. This book is a crucial companion for both students and practitioners alike who aim to excel in this area, as well as those who are interested in sales, marketing, customer service, and strategy."
9780415775793 English 0415775795 Airline E-commerce Book Structure Book Description Online travel is big business and has become one of the most popular items purchased by consumers on the internet. According to one estimate, in 2012, approximately $313 billion or over one third of total B2C travel was spent on online travel products with air travel alone accounting for 61% or $191 billion. A variety of contributing factors is responsible for this development: the emergence of the commercial internet in the mid-1990s; a change in the behavior of consumers who through inexpensive internet access and growing familiarity with easy-to-use technology today shop 24/7 from anywhere in the world; airline companies use the internet not only as a new platform to service, sell and market but e" by cutting traditional supply channels and reaching directly to the end consumer - also to realize cost savings in their sales and distribution value chains; the arrival of new intermediaries in the form of online travel agencies, meta search engines, network affiliates, and other mass sales and marketing websites that distribute travel products to the public; the growing prevalence of mobile platforms and social media allowing for new unprecedented forms of interactivity with shoppers of travel products. Airline companies everywhere have integrated electronic commerce or e-commerce into their business operations in various shapes and forms. Today, it is no longer a question of 'if' for an airline company but 'how' to deal with e-commerce and leverage it to enhance its competitiveness. With plenty of references to and examples of leading companies from the airline industry and beyond, this book discusses the critical success factors for an airline e-commerce strategy and the role of e-commerce in sales & distribution, marketing, and customer service. Furthermore, explored are the various organizational structures to manage e-commerce, the handling of day-to-day web site operations like site content management and security, the growing concerns surrounding web site privacy, emerging social media and mobile trends, and the role of e-commerce in managing airline emergency situations. This book is an introduction to the business & technology cross-over topic of airline e-commerce and could be of interest to students and practitioners alike - from the airline travel industry and beyond. Table Of Contents Part I. Introduction to Airline E-commerce Chapter 1: Introduction Chapter 2: The Fundamentals of Airline E-commerce Chapter 3: Airline Web Site Product Overview Part II. Airline E-commerce Strategy & Applications Chapter 4: Airline E-commerce Strategy Chapter 5: Airline Web Marketing Chapter 6: Airline E-Sales & Distribution Chapter 7: Airline Customer Service in Cyberspace Part III. Airline E-commerce Operation Chap 8: The Airline E-commerce Organization Chap 9: Airline Web Site Management Chap 10: Crucial Airline E-commerce Issues - Web Site Privacy - Social Media & Mobile - Emergency Response Planning, From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry's first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy., Online travel is big business and has become one of the most popular items purchased by consumers on the internet. In 2005, US$106 billion was spent on online travel products and services with air travel alone accounting for over US$65 billion or sisty per cent. This represents almost a quarter of the total worldwide business-to-consumer (B2C) online spending. A variety of contributing factors is responsible for this development: first, the emergence of the internet and specifically the worldwide web and their commercial applications in the mid 1990s second, a change in the behavior of consumers who through inexpensive internet access and growing familiarity with easy-to-use technology today shop 24/7 from anywhere in the world third, airline companies use the internet not only as a new platform to service, sell and market but “ by cutting traditional supply channels and reaching directly to the end consumer - also to realize cost savings in their distribution systems fourth, the arrival of new intermediaries in the form of internet travel agencies (such as Expedia and Opodo), network affiliates, and mass sales and marketing websites that distribute travel products to the public. Considering the above, airline companies all over the world have integrated (or are in the process of doing so) electronic commerce or e-commerce into their business operations in various shapes and forms. Today, it is no longer a question of 'if' for airline companies but 'how' to deal with e-commerce and leverage it to enhance their competitiveness. This book explores these issues., Since the first few airline tickets that were sold online in December 1995, global online travel has grown to generate half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation: · E-Products · E-marketing · E-Sales and Distribution · Web Customer Service · E-Commerce Organizations · E-Commerce Strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides unprecedented 'behind-the-scenes' details of how airline e-commerce works. This book is a crucial companion for both students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the competitive ramifications of airline e-commerce within certain corporate areas and to take effective action for a successful e-commerce strategy., Since the first few airline tickets were sold online in December 1995, global online travel has grown to generate half a trillion dollars in annual revenue. This development has brought significant changes to airline businesses, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling, but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline s ongoing digital transformation: E-Products E-marketing E-Sales and Distribution Web Customer Service E-Commerce Organizations E-Commerce Strategy Modern day technology such as mobile desktops, social media, wearable computing and virtual applications are some of the major platforms used by airlines to advertise and sell their products to consumers. With a wide range of references and examples of leading companies from the airline industry and beyond, this book explores the various organizational structures to manage e-commerce. Written by an airline e-commerce expert, Dr. Hanke provides unprecedented behind-the-scenes details of how airline e-commerce works. This book is a crucial companion for both students and practitioners alike who aim to excel in this area, as well as those who are interested in sales, marketing, customer service, and strategy."